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HERITAGE, INNOVATION AND PASSION: MADE IN ITALY AT ITS BEST

For over seventy years, Pettenon Cosmetics S.p.A. Benefit Company has been promoting the high-quality Made in Italy Professional Hair & Skin care products in Italy and abroad.

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Pettenon in numbers

Foundation year

118 countries served

68% export rate

400 square meters of professional training

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Focus On

HELIOS Park Inaugurated: A New Step Towards Energy Sustainability

Alter Ego Italy announces Leonardo Rizzo as new Creative Director

Pettenon Cosmetics among the "Leaders in Sustainability 2025"

Pettenon Cosmetics at BEAUTYISTANBUL 2025

The Emotion of Opera: Pettenon Sponsors the Concert of the Orchestra Regionale Filarmonia Veneta

TALKING ABOUT US: PETTENON IN THE PRESS

Pettenon Cosmetics Featured in “Storie di Successo” as a Made in Italy Excellence

PETTENON COSMETICS AMBASSADOR OF MADE IN ITALY AT COSMOPROF WORLDWIDE BOLOGNA 2025

Pettenon Cosmetics at Cosmoprof Worldwide Bologna 2025

Pettenon Cosmetics Recognized as a Leader in Innovation

Pettenon Cosmetics been honored with the EcoVadis Silver Medal

Cosmoprof North America Miami: a Growth Opportunity for Pettenon Cosmetics

Talking About Us: Pettenon on the Media

PETTENON COSMETICS ANNOUNCES MERGER WITH G&P COSMETICS

Pettenon Cosmetics at Cosmoprof Miami 2025

Talking About Us: Pettenon on the Media

Talking About Us: Pettenon on the Media

"Viaggiamo.Insieme": The Successful Tour by Alter Ego Italy

Cosmoprof Asia 2024: a Valuable Experience for Pettenon Cosmetics

Pettenon Cosmetics at Cosmoprof India 2024

Pettenon Cosmetics at Cosmoprof Asia 2024

Pettenon Cosmetics at Milan Beauty Week 2024

Pettenon Cosmetics at BEAUTYISTANBUL 2024

Pettenon Cosmetics at Milano Beauty Week 2024

Published the New 2023 Sustainability Report | Beauty Made Right

Pettenon Clean Up Day in Sansepolcro: Over 100kg of Waste Collected

Pettenon Cosmetics appointed to the Executive Board of the Professional Haircare Products Group of Cosmetica Italia

Promoting Gender Equality: Pettenon Cosmetics at the Winning Women Institute Roundtable

Pettenon Cosmetics among the protagonists of the Amazon Ads Summit

Students Discovering the World of Pettenon Cosmetics

UNI EN ISO 22716:2007 GMP Surveillance Audit Successfully Passed!

Success for the "Io Vivo Sano 2024" project with Fondazione Veronesi: 189 check-ups performed!

Pettenon Cosmetics among the "Leaders in Sustainability 2024"

Alter Ego Italy alongside the Umberto Veronesi Foundation in the fight against breast cancer

150,000 People at Rome's Race for the Cure Alongside Alama Professional

Pettenon Cosmetics sponsors Castelfranco in Rosa 2024

Alama Professional partner of Race For The Cure 2024 Rome

Alama Professional sponsors Aperyshow 2024

Team Successes and Leadership Lessons in Business and Sports

Great Attendance at Cosmoprof Bologna 2024

Pettenon Cosmetics at Cosmoprof Bologna 2024

We are CUOA 2024 Supporting Members.

PETTENON COSMETICS AT COSMOPROF MIAMI

PETTENON COSMETICS TOGETHER WITH FONDAZIONE VERONESE FOR "VIVERE IN SALUTE" PROJECT

ALAMA Professional wins Conai 2023 award for eco-design

ALAMA Professional vince il premio Conai 2023 per l'ecodesign

PETTENON COSMETICS AT HONG KONG COSMOPROF

PETTENON COSMETICS SPA S.B. APPOINTS LUIGI AMBROSINI AS NEW CEO

MATTIA CATTAPAN WINS ITALIAN KART CROSS CHAMPIONSHIP WITH FANOLA SUPPORT

ISO 9001:2015 Certification Renewal Audit

ALTER EGO ITALY ONCE AGAIN SUPPORTING FONDAZIONE VERONESI AND THE PINK IS GOOD PROJECT

PETTENON COSMETICS AT MILANO BEAUTY WEEK 2023

Pettenon Mobility Week 2023: Sustainable Choices for a Better Future!

PETTENON SUMMER PARTY 2023

ALAMA PROFESSIONAL Main Sponsor of Lupe Basket

INNOVATION DAYS 2023: THE POWER OF WORDS

First Pettenon Clean Up Day: Over 200 kg of Waste and 1 kg of Cigarette Butts Collected

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