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06/05/2024 Event

Alama Professional partner of Race For The Cure 2024 Rome

Alama Professional renews its social commitment and joins the cause for the first time as a partner of Race For The Cure, now in its twenty-fifth edition.

Race For The Cure is the world's largest event in the fight against breast cancer, organized by Komen Italia, and will take place from May 9th to May 12th at Circo Massimo.

Our brand, always alongside women, will be present with a dedicated stand where it will be possible to discover products and receive personalized advice from expert hairstylists.

Additionally, on Saturday, the ALAMA Lupe Basket girls will attend the event, not only performing on the FIP basketball court specially set up for the occasion but also participating in the race on Sunday, May 12th.

The Race For The Cure village, open to everyone, offers many activities, including conferences, sports events, moments of sharing and prevention, and the opportunity to have free check-ups. On Sunday, three different running races will take place, varying in distance (10, 5, and 2 Km), offering an accessible participation opportunity for everyone.

Race For the Cure will be a moment of unity and solidarity, where thousands of people will come together to support the cause and celebrate the strength and courage of women fighting this disease every day. 

Click here to find out more about the event. 

We look forward to seeing you at the Alama Professional stand!