January 31, 2024
The year 2024 was marked by a strong start thanks to our participation in Cosmoprof Miami 2024, where our brands Alter Ego Italy, Fanola, and Alama Professional stood out, showcasing their constant commitment to innovation and style.
Our presence at this event represented a significant step in consolidating our presence in the US market. It was a unique opportunity to promote the excellence of Made in Italy and foster relationships with industry professionals worldwide.
We are grateful for the opportunity to share our value with an international audience and to be ambassadors of Italian excellence globally, creating new value and demonstrating the uniqueness of our style and innovation.
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