Brands
Where Excellence Becomes a Brand
sHAIRairing Creativity
Color is not just a technique, but a language of expression. Fanola inspires hairstylists and consumers to highlight each individual’s personality with versatile and reliable solutions. Color, creativity, and sharing drive bold, inclusive, and ever-evolving haircare.
Unlock Your Possibilities
Alongside professionals to shape their creativity, Alter Ego Italy offers innovative haircare solutions, capable of delivering unique results and revealing every nuance of beauty.
Sense and Connect
Sens.ùs combines technical expertise with a sensory experience, creating a hairstyling universe designed for professionals. With a complete, high-performance range from treatments to color, this Made-in-Tuscany brand enhances the creativity of hairstylists while respecting the environment.
Nature. Ethics. Vision.
Designed for hairstylists with a holistic vision, Nevitaly brings natural innovation to professional haircare, from root to tip. The brand effectively combines nature and research to provide deep wellness that enhances both the beauty and health of hair.
The Vegan Way
Echosline redefines professional haircare with a Clean Beauty approach. Vegan-friendly, high-performance products combine innovation and sustainability, offering precise, professional solutions designed for a more conscious future of beauty.
Happy Caring!
Sustainable packaging and effective formulas with natural, biodegradable ingredients: Alama Professional brings salon-quality haircare directly to your home. Accessible professional results turn haircare into a mindful moment of wellness for scalp and hair.
The Italian Sense of Hair
Inebrya offers high-performance professional solutions that combine innovation, quality, and sensory experience. Effective formulas, refined fragrances, and elegant packaging turn haircare into a beauty ritual that celebrates femininity, individuality, and emotional experience.