Pettenon Cosmetics, in the cosmetic world since 1946, with the vision "We enhance beauty in every detail", encapsulates the essence of its industrial reality. It represents the image of the past, present, and future that the Company strives to concretely develop, caring for and enhancing the beauty of people's hair and skin, respecting the environment and adopting the most sustainable measures possible, and finally highlighting the beauty of concrete actions every day towards those less fortunate, supporting women victims of violence or providing aid to the sick or needy.

Complementing the vision, the mission of Pettenon Cosmetics speaks of commitment, passion, professionalism, and made in Italy: «We work with commitment and passion to offer highly professional products and services suitable for the well-being of every type of hair and skin. Since 1946, creators of beauty made in Italy.»

Supporting the mission, the respect for ethical and entrepreneurial values guides the Company’s strategic choices:

Tradition and Innovation

We commit to respecting our origins and roots, working every day to provide stability for our future.

We commit to developing a “culture of innovation” to anticipate people’s needs and accelerate the Company’s ability to respond to market challenges.

Passion for Excellence

We constantly commit to cultivating a passion for excellence and continuous improvement in every area of our business.

We commit to making excellence the benchmark to surpass in every challenge, whether market-related or organizational.

Customer Satisfaction

We commit daily to creating high-performing, professional products, solutions, and services, with the goal of meeting every beauty need of our customers and improving their quality of life.

We commit to establishing a partnership with them, based on trust and respect, as well as ongoing support and availability.

Foresight

We commit to defining clear goals by anticipating future needs and pursuing them with flexible solutions.

We commit to aiming for ambitious results and working consistently and diligently until success, always looking further ahead.

Employee Growth

We commit to valuing the qualities and aspirations of all employees, ensuring them the opportunity for appropriate professional development, in line with the Company’s growth strategies.

We commit to sharing goals and results with all employees to convey the awareness that their contribution is crucial for the development and growth of the entire Company.

Solidarity

We commit to supporting and actively participating in solidarity initiatives and projects in our territory aimed at helping people and improving quality of life.

We commit to sharing the Company’s successes with our employees through the implementation of Welfare systems.

Building on the solid foundations of vision, mission, and values, the Code of Ethics reconfirms to all stakeholders our ethical vision, expressing the Company’s values and shared responsibilities. This code represents the commitment of a Company with deep roots in the past, oriented towards the future and always ready to prepare for tomorrow’s world. To leave a better world for future generations.

View the Organizational Model View the Code of Ethics View the Supplier Code of Conduct