Exports account for 67% of revenue, double-digit growth in the Americas, consumer retail up 12.5%, and e-commerce up 26.5%.
Pettenon Cosmetics S.p.A. Benefit Company, the Italian group operating in professional haircare and skincare, closed the 2025 financial year with consolidated revenues of €182.3 million and pre non-recurring EBITDA of €34.2 million, representing 19% of revenues. The result was supported by positive operating cash generation, further strengthening the Group’s financial position and its ability to support the 2026–2028 Business Plan.
In 2025, the Pettenon Cosmetics brand portfolio recorded overall growth of 5% compared to the previous year. Fanola achieved overall growth of 7%, delivering positive performance both in Italy and across international markets, further confirming its role as one of the key drivers of the Group’s global growth strategy. Within the international business, Alter Ego Italy (+9%), Inebrya (+5%), and Sensus (+15%) also delivered strong results, further strengthening Pettenon Cosmetics’ presence in high-potential growth markets.
In the consumer retail segment, Alama Professional confirmed its position as one of the most dynamic brands in the category. In Italy, it is now the third-largest brand by sell-out in the professional haircare market, achieving 20% growth, approximately four times the growth rate of its reference market. Alama’s performance was primarily driven by expanded distribution, which served as the brand’s main growth catalyst.
International expansion continues to be one of the Group’s key growth drivers, with international sales reaching 67% of total revenues. The Americas experienced significant acceleration, with growth of 31.9% in the United States and 42.7% in Latin America. The Group’s major European markets also contributed positively to its international performance.
Across channels, the consumer retail segment grew by 12.5%, while e-commerce recorded growth of 26.5%, confirming the effectiveness of the Group’s omnichannel strategy and its ability to meet the needs of an increasingly digital consumer. Pettenon Cosmetics STUDIO, the Group’s CDMO (Contract Development and Manufacturing Organization) platform dedicated to product development and manufacturing services for national and international partners, further strengthened its strategic role, accounting for 32.4% of total business activities. The platform integrates research and development, formulation, packaging, regulatory management, and manufacturing, supporting partners throughout the entire value chain.
Over the** 2025–2026 period**, the** Group plans to invest approximately €17 million in industrial innovation**, automation, and digitalisation to further enhance production capacity and support its technological evolution.
“The 2025 results confirm the Company’s ability to grow while maintaining financial strength, operational discipline, and investment capacity,” said Luigi Ambrosini, Chief Executive Officer of Pettenon Cosmetics. “The performance of our brands, the acceleration in international markets, and the development of our CDMO platform demonstrate that the path we have undertaken is strengthening the quality of our growth. We have entered 2026 with even more ambitious objectives, supported by increasingly solid industrial, organisational, and financial foundations.”
In 2026, Pettenon Cosmetics celebrates the** 80th anniversary of its foundation**, reaffirming its commitment to combining Italian manufacturing heritage, innovation, sustainability, and international growth. Today, the Group operates in over 100 countries through an integrated business model serving both its own brands and national and international partners.