On the occasion of the International Day for the Elimination of Violence Against Women, Pettenon Cosmetics renews its commitment to promoting a corporate culture grounded in respect and social responsibility by launching the internal campaign “A Place for Her” The initiative aims to raise awareness among all employees about an issue that affects the entire community.
The symbolic element of the campaign is a chair — an everyday object that becomes a metaphor for the women who, due to the violence they have suffered, can no longer occupy their place in society and in the workplace. The project involved all departments of Pettenon Cosmetics, where women represent 60% of the workforce.
Gender-based violence is not a distant reality: it can occur in any context, even close to us. Combating it means promoting respect, active listening, participation, and mutual support every day, both inside and outside the workplace.
As part of this ongoing path of commitment and social responsibility, Pettenon Cosmetics reaffirms its long-standing collaboration with Gruppo Polis, a social cooperative based in Padua that supports people in need and, through various shelters, provides accommodation, assistance, and reintegration programs for women and children who are victims of violence.
Awareness is the first step toward cultural change: recognizing the signs, addressing the issue, and refusing to look away are essential actions to concretely support those experiencing difficult situations.