Pettenon Cosmetics proudly renews its support for Fondazione Umberto Veronesi ETS, taking part in the PittaRosso Pink Parade 2025 with our brand Alama Professional.
This charitable initiative brings together thousands of people across Italy, with the goal of promoting the prevention of female cancers and supporting scientific research dedicated to women’s health.
On October 19, Milan and many other Italian cities will turn pink, coming together in a major event celebrating solidarity, commitment, and hope.
Alama Professional will be present as an official partner at the PittaRosso Pink Parade Village, located in Piazza Sempione – Arco della Pace (Milan), on Saturday, October 18 (10:00 a.m.–6:00 p.m.) and Sunday, October 19 (10:00 a.m.–2:00 p.m.).
Participation in this initiative reflects the Group’s ongoing commitment to promoting values such as social responsibility, wellbeing, and inclusion, in the belief that every shared step can truly make a difference.
For more information or to join the event, please visit www.pittarossopinkparade.it