From October 27 to 29, 2025, Pettenon Cosmetics will take part in Beautyworld Middle East with its brands Fanola and Alter Ego Italy — the leading event dedicated to the hair & beauty industry in the MENA region, held at the Dubai World Trade Centre.
This internationally renowned exhibition brings together the key players of the sector and offers an important opportunity to showcase the latest innovations, while strengthening relationships with partners and professionals from over 60 countries.
For Pettenon Cosmetics, participating in Beautyworld Middle East marks another step forward in the Group’s international expansion journey — reaffirming its commitment to promoting the excellence and quality of Made in Italy, combined with continuous research in innovation and sustainability.
Pettenon Cosmetics looks forward to welcoming you at booth SR-B18, to discover all the latest news from its brands.