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Social sustainability

Beauty and care.

At Pettenon Cosmetics S.p.A. Benefit Company, doing business means bringing out the best in the beauty that surrounds us, not only through professional cosmetics but also with a tangible commitment to the social front.


The "Città della Speranza" Foundation was founded on 16 December 1994 in memory of Massimo, a child who passed away because of leukaemia. The primary objective of the Foundation was to collect funds to build a new and modern paediatric oncohematology department. The existing department was entirely inadequate and unsuitable to accommodate sick children and their families in a dignified way. Franco Masello, Virginio Zilio, Carlo Mazzocco and Prof. Luigi Zanesco, who at the time was the Director of the Paediatric Oncohematology Clinic in Padua, Veneto, became promoters of the project and worked with numerous businesses and individuals to collect the capital needed to build the new facility, which was inaugurated in 1996. Today, the Paediatric Oncohematology Clinic, managed by Prof. Giuseppe Basso, is connected to the most important centres in Italy and the world. Thanks to funds from Città della Speranza, it is now the national reference centre for diagnosing acute leukaemia and molecular characterisation of lymphomas and sarcomas. It is also the coordination centre of national and European protocols of diagnosis and treatment of lymphomas, sarcomas, brain and liver tumours and rare tumours. Since 2014, the clinic is the regional paediatric oncology coordinating centre in the Veneto region. The foundation invests about 2 million Euro a year in scientific research and has set up an International Scientific Committee that evaluates the projects to be financed.


"I Bambini delle Fate" is a non-profit foundation that funds social projects intended for children and youngsters with autism and disabilities thanks to the suppo of companies and individuals in the territory. The foundation exclusively finances projects of associations, organisations and hospitals, whose beneficiaries are children with autism and disabilities and their families. The funded projects implement rehabilitative and social inclusion interventions that improve the lives of those affected by autism and disabilities and guarantee relief to the families.


Polis Group unites five social cooperatives in Padua that have been helping people in difficulty for over 25 years. They implement educational, rehabilitative, residential and employment services by promoting job placement of disadvantaged people and suppo ing the culture of acceptance, inclusion and solidarity. For some years now a protected acceptance service is active together with a social-work tutoring service for women who are victims of violence and trafficking.


CROSSabili is a nonprofit association that offers people with disabilities a range of activities aimed at inclusion, sharing, fun, independence and sports.
Since 2019, it has helped more than 750,000 people and organized more than 320 events.


The Umberto Veronesi Foundation was established in 2003 on the initiative of Umberto Veronesi and many other internationally renowned scientists and intellectuals, including 11 Nobel laureates, with the aim of promoting scientific research of excellence and projects for prevention, health education and popularization of science.


Milan Pride is one of Italy's largest and most well attended LGBTQ+ pride parades. It is usually held in late June and usually in conjunction with World LGBTQ+ Pride Day, June 28. Milano Pride not only coincides with the parade, a march that takes place through the streets of the Lombard city, but is a real festival of the Milanese queer community with performances, concerts, cultural events and much more, organized during Pride Week. We support Milano Pride as an ambassador through our Fanola brand.