Pettenon Cosmetics S.p.A. Benefit Company announces the appointment of Federico Patellani as Chief Commercial Officer Brands, effective 1 October 2026. In his new role, Patellani will report directly to CEO Luigi Ambrosini and will be responsible for the commercial strategy and performance of Pettenon Cosmetics’ entire brand portfolio, driving its development across international markets, strengthening its position in key sales channels, and expanding into new business areas.
The appointment is part of the managerial strengthening programme undertaken by Pettenon Cosmetics to support its growth trajectory and further reinforce the Group’s competitive positioning.
Today, Pettenon Cosmetics operates through an integrated business model that combines a portfolio of proprietary brands with Pettenon Cosmetics STUDIO, the Group’s CDMO platform that transforms industrial, formulation, and market expertise into high-value-added projects for national and international partners. This model contributed to the achievement of consolidated revenues of €182.3 million in 2025, with 67% of sales generated in international markets.
Within this context, Patellani’s appointment represents a further step in strengthening the Group’s global presence, unlocking the full potential of its brands, and capturing new growth opportunities in international markets.
With more than thirty years of experience gained in multinational consumer goods companies, Patellani has developed strong expertise in commercial strategy development, market expansion, and the management of complex organisations. Most recently, he served as Country Director Italy & Iberia at Edgewell Personal Care. Previously, he held leadership positions at Pellini Caffè, Gruppo Sutter, Findus/Nomad Foods, and SC Johnson, operating in both national and international environments.
“Over the past few years, we have invested in our industrial capabilities, innovation, and managerial talent, laying the foundations for a new phase of growth,” said Luigi Ambrosini, CEO of Pettenon Cosmetics. “Federico’s appointment is fully aligned with this journey and further strengthens our commercial organisation and our ability to maximise the potential of the Group’s brand portfolio internationally. His experience will be instrumental in accelerating growth, reinforcing competitive positioning, and further expanding our presence in strategic markets.”
“At Pettenon Cosmetics, I found a company with strong industrial expertise, well-established brands, and a clear international vision,” said Federico Patellani. “I am delighted to join the Group and contribute, together with the teams, to the growth of its brands, strengthening their presence across markets and seizing new opportunities for development.”