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Quality, research and innovation

At the service of beauty and a guarantee of safety with over 32,500 annual reports

QUALITY AS A STRATEGIC ELEMENT

To ensure maximum professionalism of its products, the Group continuously invests in safety and quality, by means of highly specialised and qualified personnel, constant training and specialised consultancies with international partners. 
Continuous monitoring and updating of European and non-European cosmetic regulations that safeguard the professionals and customers around the world, offering conforming products and services which are more and more customisable.

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Research and development laboratories

Supported by highly qualified teams with significant experience, the internal R&D laboratories aim at implementing new formulations for products that can effectively fulfil the demands of the various markets. Research and updates are also in line with the most recent EU and international standards. The 3 laboratories, in continuous collaboration with the application technical centres, are equipped with instruments to perform stability tests to analyse quality and the risks of the product and a Regulatory department for full support .

QUALITY CONTROL LABORATORIES

3 CHEMICAL LABORATORIES
1 MICROBIOLOGICAL LABORATORY

In-house laboratories with highly qualified personnel in charge of all the necessary checks to ensure product quality. The chemical tests are carried out on several levels of the production process, from raw materials, to semi-finished products to the finished product. The microbiological laboratory is of biosafety level 2, with an automatic filtration system of the incoming and outgoing air. It is also kept in vacuumed to ensure total safety of the operators who work there.

The laboratory was built according to criteria closely related to the pharmaceutical field in order to ensure product quality, the distinctive element of the market. The chemical and microbiological laboratories are newly built; all su aces are smooth and effectively sterilised. As a fu her guarantee the group outsources certification bodies for calibration, maintenance and validation of the proper functioning of the tools provided.

SAFE PRODUCT COMPOSITION

- MADE IN ITALY TOP QUALITY RAW MATERIALS
- RESEARCH AND DEVELOPMENT
- OVER 32500 ANALYSES
- TESTS ON THE PRODUCT
- TESTS ON THE HAIR
- INTERNAL PRODUCTION CYCLE

PROFESSIONAL COLOURING CREAM

Oxidising permanent colour with and without ammonia, semi-permanent colour, direct colour

PROFESSIONAL HAIR PRODUCTS

Peroxide/shampoo/masks/ conditioner/styling & finishing/permanent colours/ straightening/utilities

QUALITY OF THE PRODUCT PERFORMANCE

PERFECT KNOWLEDGE OF THE PRODUCT HAS ALLOWED FOR THE CREATION OF 4 ACADEMIES FOR PROFESSIONAL TRAINING